Our favourite new concepts
Expert-curated concepts showing where store design and format innovation are heading next.
Target, Soho, New York, USA
This store signals a sharper urban strategy, prioritising curated range, faster trend rotation and discovery-led merchandising, while testing how experiential touches, compact layouts and impulse-driven moments can keep big-box relevance in dense, style-conscious neighbourhoods with younger shoppers and everyday missions.
Silpo, Kyiv, Ukraine
Silpo, the Ukrainian supermarket chain renowned for its unique designs, has unveiled its latest concept store in Kyiv. This new location is a stunning tribute to Portugal, incorporating traditional blue and white azulejo tiles and authentic design elements.
AgroHub, Kutaisi, Georgia
A vertically integrated fresh food format featuring in-store production, hot kitchen theatre, and extensive farm-origin categories, positioning it as a differentiated, trust-led supermarket model.
PLUS, Eijsden, The Netherlands
A future-proof supermarket format focused on local entrepreneurship, elevated fresh food experience, convenience and a strong price-to-quality proposition. Developed through a fully integrated, rapid concept build.
Whole Foods Market, Viera Boulevard, Florida, USA
STUDIOGEE and Whole Foods Market deliver a bright, curated store with improved clarity, guest flow, and expressive fresh-food environments. The store showcases a refined spatial design approach tailored for an elevated customer experience.
